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Lean Blog Series - Part 2: Identifying Value in Lean
Lean management is sometimes perceived as a mindset that solely emphasizes efficiency. However, more importantly, it focuses on creating value. Efficiency certainly matters, but above all, a company must identify what creates value from its customers' perspective and what they are willing to pay for. This shifts the entire logic of efficiency thinking - in Lean management, it's not about running faster but about running smarter, more directly towards the goal.
Lean Blog Series - Part 1: Lean Management in Practice
This blog series is aimed at organizational developers, leaders, and other professionals who haven't fully embraced Lean management yet. Even those who have been implementing Lean for some time may find the sections on surveys and data-driven decision-making interesting.
Net Promoter Score (NPS) in Customer Experience Management - Strengths an Areas for Improvement
One of the most widely used methods for measuring customer satisfaction is the Net Promoter Score (NPS). In this blog post, we discuss the significance of NPS in light of recent research and explore areas for improvement, particularly in incorporating root cause analysis.
Esko's Language Technology analyzes textual data for you
Esko has now a new NLP (natural language processing) feature that analyzes the sentiment of textual data (positive vs. negative feedback on scale of -10 to +10). This enables you to combine Esko's great reporting features with NLP engines of our leading partners. Esko's language technology pack is an optional feature that is available starting with the Genius license.
A Good Leader is a Great Listener
The feeling of being appreciated and loved leads to an everlasting change in the human body. Every one of us wants to be loved. Without being loved we want to feel appreciated. In lack of appreciation we seek to be appreciated through fear. And if our attempts of getting ourselves feared fails? We aim to get ourselves hated.
Automate and empower your surveys through a Hubspot integration
Esko's new Hubspot-integration enables you to create automations to enrich the customer data that is stored within Hubspot. With a few clicks you can create a feedback loop where existing CRM data creates a dynamic list within HubSpot, synchronises it to Esko which in turn sends out an invitation you have created to gather NPS or other data.