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Esko's Language Technology analyzes textual data for you
Esko has now a new NLP (natural language processing) feature that analyzes the sentiment of textual data (positive vs. negative feedback on scale of -10 to +10). This enables you to combine Esko's great reporting features with NLP engines of our leading partners. Esko's language technology pack is an optional feature that is available starting with the Genius license.
Academic Research: 2-D Question in Market Research & Conjoint Analysis
Our customers are presently focusing more on CX than getting to know exactly what their customers would prefer, e.g. using methods of market research - that's why we highlight the new academic research that has shown Esko's two-dimensional question type is a noteworthy candidate for market research.
A Good Leader is a Great Listener
The feeling of being appreciated and loved leads to an everlasting change in the human body. Every one of us wants to be loved. Without being loved we want to feel appreciated. In lack of appreciation we seek to be appreciated through fear. And if our attempts of getting ourselves feared fails? We aim to get ourselves hated.
Best Survey Practices: 8 Tips for Customer Experience surveys
As customer-centricity has become an important part of nearly every successful business, it's reflected in product development, sales, marketing, and customer service. It's important to understand customer needs and opinions in order to focus on the things that make customers satisfied and loyal.
Automate and empower your surveys through a Hubspot integration
Esko's new Hubspot-integration enables you to create automations to enrich the customer data that is stored within Hubspot. With a few clicks you can create a feedback loop where existing CRM data creates a dynamic list within HubSpot, synchronises it to Esko which in turn sends out an invitation you have created to gather NPS or other data.